How dublin is branded

I went on a three day trip to Dublin right after the holiday broke. The last brief of the first term was the hometown branding brief set by Marc, and it kept me look for 'Dublinness' during the trip. While I was walking around the town, I noticed some its use of colour in branding limits to yellow/green/blue. Green is the representative colour of Dublin, because of the clover, (that's been branded for a long history) and yellow and blue seemed to harmonise to the symbolic colour. I found Dublin quite familiar because of its similar rainy and gloomy atmosphere to London, but to say it definately was an exotic city. It has signages in their own language throughout the city, especially inside the tram on the map on the wall, the name of each station was labelled in its own language. The city was branded very much for tourists with souvenir shops everywhere just like in London, but it also had many local shops and restaurants that weren't found anywhere else. I didn't feel its identity as strong as I did in London, but perhaps it's because I experienced London first where is comparably similar to Dublin. Its style of typeface used is consistent with a sense of Irishness, and these were seen mostly in souvenirs or pub signs where image of tradition is bound to appeal.